I began my career in Geographical Information Systems before moving into IT at EOH, where I supported clients on SharePoint and WordPress and discovered my passion for design and user experience. I transitioned into the UX Department at EOH, based at Virgin Active, where I learned to design for scale through research and usability testing.

 

After three years, I joined Grove Group, working across UX/UI projects for sports apps and enterprise dashboards, including Aston Martin. I later joined Immersion UX as a UX Consultant embedded at Old Mutual, deepening my understanding of how design psychology and research support business outcomes.

 

Most recently, I worked as a Senior Product Designer at Almosafer in Dubai, focusing on experimentation and discovery within the travel industry. Alongside my full-time roles, I continue to freelance on branding and product design projects that add value to society whilst keeping my creative passion alive through meaningful collaborations with companies like Regenize and Parenting beyond School.