Hi, I help turn complex product problems into clear, prioritised design decisions that drive trust and adoption.
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Senior Product Designer
Professional Journey
8+ years of creating impact across industries
Current
Freelance Lead Product Designer
ProDesignFit
AI Design & Human Mentoring Initiatives
2025
Freelance Product Designer
Regenize LTD
Sustainability
VibeRides
Transport Solutions
2021 - 2024
Senior Product Designer
Almosafer (UAE)
Travel Tech CRO & Experimentation
2019 - 2021
Senior UX Consultant
Immersion Group based at Old Mutual
Fintech / Digital Sales
2017 - 2019
UX/UI Designer
Grove Group
Branding & CMS Development
2014 - 2018
UX & Web Design Consultant
EOH Digital
Enterprise Digital Solutions
2013 - 2014
GIS Technician
City of Cape Town
Government Municipality
My Core Work Values
The principles that guide my work and collaboration
Transparency
I do clear communication and honest collaboration.
Empathy with boundaries
Having empathy for the next person goes a long way as long as they respect the boundaries.
Learning
Continuously growing and focused on personal growth and experimentation with projects & people and myself.
collaboration
I believe building together with teams and stakeholders through disagreements with mutual respect.
Beyond Design
I am passionate about movement, mindfulness and growth. I believe the best work happens when we bring our strong minded selves to the table and create from a place of authenticity and honesty.
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