Articles on my learnings, insights over the past 10 years working as a consultant, freelancer and in house to companies in Fintech, Travel, Sustainability & E-commerce.
How I built trust and inclusivity for VibeRides — Cape Town’s all-in-one transport service — using behavioral design, customer insights, and ethical UX principles.
We’ve all used a product that just felt right — where you didn’t need to think about what to do next.That experience isn’t luck or design flair. It’s cognitive ease — the psychology of how our brains respond to clarity, predictability, and trust. As a designer, I’ve learned that cognitive ease is everyone’s responsibility — not just design’s.It affects how developers build , how PMs prioritize , how marketers communicate , and how leaders measure success . If you’re buildi
