Articles on my learnings, insights over the past 10 years working as a consultant, freelancer and in house to companies in Fintech, Travel, Sustainability & E-commerce.
True simplicity in design isn’t minimal screens — it’s clear intention. Maryam Richards unpacks how strategy, empathy, and focus create effortless digital experiences. When simplicity becomes culture, it shapes everything — from interface design to communication. Here are brands I deeply admire for mastering that balance.
