Articles on my learnings, insights over the past 10 years working as a consultant, freelancer and in house to companies in Fintech, Travel, Sustainability & E-commerce.
When a project combines purpose and design, it hits differently. Remali was one of those rare moments where design wasn’t just about usability — it was about shifting behavior, improving lives, and inspiring environmental action . The goal: create a mobile app that motivates low-income communities in Cape Town to recycle more by rewarding their participation . This is the story of how thoughtful UX, empathy, and behavioral psychology turned a small sustainability idea into a
