We’ve all used a product that just felt right  — where you didn’t need to think about what to do next.That experience isn’t luck or design flair. It’s cognitive ease  — the psychology of how our brains respond to clarity, predictability, and trust. As a designer, I’ve learned that cognitive ease is everyone’s responsibility  — not just design’s.It affects how developers build , how PMs prioritize , how marketers communicate , and how leaders measure success . If you’re buildi

A logo can’t make people trust you — your story can. I share my framework for designing emotionally intelligent brands that don’t just look premium but feel  personal. Start with Emotion, Not Execution Before design comes empathy. When I created Regula Momma , the goal wasn’t perfection — it was relief.Muted tones, organic textures, and handwritten marks reminded mothers they’re seen , not judged. Give Your Brand a Personality (Not a Persona) For VibeRides , I personified th

True simplicity in design isn’t minimal screens — it’s clear intention. Maryam Richards unpacks how strategy, empathy, and focus create effortless digital experiences. When simplicity becomes culture, it shapes everything — from interface design to communication. Here are brands I deeply admire for mastering that balance.