Articles on my learnings, insights over the past 10 years working as a consultant, freelancer and in house to companies in Fintech, Travel, Sustainability & E-commerce.
A logo can’t make people trust you — your story can. I share my framework for designing emotionally intelligent brands that don’t just look premium but feel personal. Start with Emotion, Not Execution Before design comes empathy. When I created Regula Momma , the goal wasn’t perfection — it was relief.Muted tones, organic textures, and handwritten marks reminded mothers they’re seen , not judged. Give Your Brand a Personality (Not a Persona) For VibeRides , I personified th
